The STUDIA UNIVERSITATIS BABE┼×-BOLYAI issue article summary

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    STUDIA NEGOTIA - Issue no. 1 / 2001  
         
  Article:   THE IMPACT OF ADVERTISMENT ON THE CONSUMERS.

Authors:  SMARANDA COSMA, CRISTIAN CHIFU-OROS.
 
       
         
  Abstract:  The impact of advertisment on the consumers. The aim of this paper is to analize the impact of advertisment from different communication media on the consumer and on the other hand to offere a method of measuring the result of this action.  
         
     
         
         
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