Particularities of the Cultural Tourism in Zalău in the Context of the European Heritage: the Roman Festival Zalău Porolissum. Covering an area of 3,850 square kms, the county of Sălaj lies in the north-western part of Romania, as a passage between the Western and Eastern Carpathians. The main settlement of Sălaj is the city of Zalău, lying at the heart of the county, along Zalău valley, near the Northern Meseş Mountains. Evidence of the Dacian culture and civilization can be found all over the county. The stronghold was well known in antiquity as Dacidava, a central place for the gatherings of Dacian tribes living in the region, known today as Sălaj. Here 14 treasures of Dacian silver coins and jewels were found, which may explain the fact that Sălaj was one of the towns that laid on the ancient road of salt whereon salt used to be traded from Transylvania to Central Europe. Another important Dacian settlement would be Moigrad (Porolissum), on the heights of Măgura Moigradului, mentioned by Ptolemeu in his “Geographia”. After the Roman conquest and the colonization of Dacia as a Roman province, Roman experts in military strategy transfomed the Meseş Mountains into the north-eastern border of the Roman Empire. This “limes” separated the territories of the Roman province Dacia from the unoccupied area which belonged to the free Dacians. The military structure of Porolissum, the capital of the province “Dacia Porolissensis”, acquired the rank of “municipium”, by an order of the Emperor Septimius Severus. Ruins of the Porolissum town, together with Roman fortifications near the passage Poarta Meseşului stretch to an area of about 200 hectares. In Porolissum, archaeological discoveries brought to light two large stone-built Roman “castrum”, one amphitheatre, several temples, civilian constructions and Roman roads. Within the study there were both open-response questionnaires, when the subject was free to answer as he saw fit, and closed-response questionnaires, in which the subject had several possible answers from which he could choose the response considered convenient. The Roman Festival Zalău Porolissum recovers a part of the shared historical past within a geographical space where the European community now functions. Through impeccable organization and administration, this part made possibile the development of the greatest empire in ancient times. Through The Roman Festival Zalău Porolissum, the Zalău City Hall proposes to its inhabitants and tourists a vast event with an educative-cultural dimension. We believe that this sort of manifestation may counteract the promotion tendencies of the underground culture. We wish for The Roman Festival Zalău Porolissum to pleasantly provide to the public history moments, traditions, culture and specific costumes. The Roman Festival Zalău Porolissum is an event of our identity that reconfirms our values and space in Europe. At the European Union’s construction a few fundamental facts contributed: shared geography and history, the Greek culture, the Christianity and the Roman legacy. The Roman culture and civilization are marks of the European identity, which define the present European citizen’s consciousness.

Keywords: The Roman Festival Zalău Porolissum, Cultural tourism, Global values, European Heritage.