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    STUDIA EUROPAEA - Issue no. 3 / 2008  
         
  Article:   THE ROLE OF REGIONAL IDENTITY IN THE EUROPEAN SINGLE MARKET / DIE ROLLE DER REGIONALEN IDENTITÄT AUF DEM EUROPÄISCHEN BINNENMARKT.

Authors:  RADU BARNA. 		 
       
         
  Abstract:  Europeanisation and globalization have led to the revival of the importance of the regional level. But the increased role of the regions leads in many areas to an increased competition between them. Therefore, the differentiation among regional products on the various markets constitutes the basis for development. The regions gain more and more importance which basically generates an increased competition in many fields. In this article, we try to emphasise the influence of regional identity on regional development.

Key words: identity, regionalisation, marketing, products, Europeanisation
  
         
     
         
         
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