The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

  
       
         
    STUDIA EUROPAEA - Issue no. 2 / 2001  
         
  Article:   CHALLENGES AND OPPORTUNITIES IN MODERN BUSINESS.

Authors:  ELENA MARILENA PORUMB. 		 
       
         
  Abstract:  The paper discuss and enlighten important aspects about which Romanian manager of enterprises and organizations must be aware off to be prepared in next future and take advantages on. Major aspects, which will have an important impact on Romanian business, are link with changing in New Economy, marketing paradox and trend for business strategy development. We shall underline changing in organizational culture in "The Age of Access" as a new stage of weightless economy in post-modern society. Last but not least we will present our conclusion and recommendations for Romanian business in the process of Adhesion to the European Union  
         
     
         
         
      Back to previous page