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    STUDIA EUROPAEA - Issue no. 1 / 2006  
         
  Article:   A PUBLIC RELATIONS CAMPAIGN IN THE XVIIITH CENTURY.THE FEDERALIST PAPERS.

Authors:  HORAŢIU DAMIAN. 		 
       
         
  Abstract:  The essay analyses the campaign led by two of the Founding Fathers, Alexander Hamilton and James Madison, in order to ensure the adoption of the American Constitution by the New York Legislature in 1788. In a series of articles published under the title The Federalist, from October 1787 to July 1788, the main points of criticism of the constitution were addressed and dismantled. The essay maintains that this enterprise presents all the characteristics of a Public Relations campaign and analyses it as such.  
         
     
         
         
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