AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA EPHEMERIDES - Issue no. 2 / 2016 | |||||||
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TRANSMEDIA USAGE IN THE SELF-HELP INDUSTRY. Authors: MĂDĂLINA HODOROG . |
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Abstract: The paper explores how motivational speakers use different media in order to transmit their messages to their target audience by using transmedia elements. The analysis focuses on audience and market, media platforms and genres, narrative, world building, structure and extensions. The significance of the research is meaningful for journalists, media scholars and consumers, as it provides substantial insight into how transmedia storytelling and transmedia branding are experienced on different channels. Key terms: transmedia storytelling, transmedia branding, self-help, motivational speakers |
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