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    STUDIA EPHEMERIDES - Issue no. 2 / 2009  
         
  Article:   REBRANDING GERICOM.

Authors:  JULIA SZAMBOLICS.
 
       
         
  Abstract:  This paper aims to present the company Gericom, which was a market leader in Germany before 2004 when marketing only laptops. After changing the price-quality relationship, the company had to deal with a lot of problems. The year 2008 brought not only a new look, but also a new vision and mission into the company.

Keywords: image, brand, rebranding, quality
 
         
     
         
         
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