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    STUDIA EPHEMERIDES - Issue no. 2 / 2005  

  Abstract:  It`s a pretty sad reality: under the pressure of radio, television and, more recently, internet journalism, the old fashioned printed on paper one is declining. Fifteen years ago, after the fall of the Communist regime, the social and political revolution was closely followed by a media revolution. From a day to another, anyone who wanted to publish a new journal or magazine gained the opportunity to do it and the national television increased dramatically the number of its broadcast hours, developing new frames and letting aside any kind of censorship. It was also the moment for a huge revival of the radio broadcasting, the national radio being accompanied by a lot of regional and private totally new broadcasts. The new media mixture was completed by the introducing on a large scale of the satellite television. As now every Romanian citizen was able to watch television the entire day and night, having access to thirty to forty Romanian and foreign broadcasts - including the main Western television as BBC, TV 5, M 6, RTL, RTL 2, sat 1, 3 sat, PRO 7, CNN, Rai 1, Rai 2, Canale 5 and so on -, after a first year of devouring the written press, step by step, the success of traditional press decreased more and more. By 1997, when the main universities and public institutions gained already access to the internet, and specially after 1998, when the mobile phones where sold in Romania at the same level as in Brazil, journals as Romania Libera, Evenimentul Zilei, Ziua or Adevarul lost hundreds of thousands of readers. ...  
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