AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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Looking at the evolution of the game and other media products, we can observe that Blizzard Entertainment has managed to turn what initially was a trilogy of Real Time Strategy games into a story that is consumed by millions of users that play the Massively Multiplayer online role-playing game World of Warcraft, read the Warcraft novels and the Warcraft manga and comic books and will in 2016 watch the Warcraft feature movie.
The present paper brings insight for game developers and media scholars on how the quality of a digital game’s story is affected when it is transformed into a transmedia storytelling product due to multiple issues that might arise. Among the issues, there is attracting new audiences as the product ages and the narrative evolves, avoiding narrative conflicts between media and managing the ideal use of storytelling techniques specific to each medium.
Key terms: Transmedia storytelling, digital games, World of Warcraft, media convergence
