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    STUDIA EPHEMERIDES - Issue no. 1 / 2002  
         
  Article:   WHERE ARE THE GENTLEMENS? NEGATIVE POLITICAL ADVERTISING AND ITS ROLE IN CONTEMPORARY POLITICAL COMMUNICATION.

Authors:  GEORGE ANGHELCEV. 		 
       
         
  Abstract:  O fetiţă, o floare, o aluzie implicită, o explozie atomică şi rezultate garantate la vot. Celebrul clip publicitar cunoscut sub numele de “Daisy Spot”, prin care stafful preşedintelui american Lyndon Johnson distrugea imaginea contracandidatului Barry Goldwater în campania prezidenţială din 1964, este adesea invocat ca prim reper in istoria publicitatii politice negative televizuale din spaţiul american.  
         
     
         
         
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