Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

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In recent decades the issue of environmental strategies and behaviour of employees from industrial enterprises for environmental protection, based on proper understanding of the concept of sustainable development was addressed by many international organizations and many researchers. Our investigations have shown the usefulness of the exploratory correlative research in order to highlight the factors involved in forming and expressing ecological opinions and attitudes and their implementation the protection of the environment. Based on these factors, we also are underlining, among other things, the importance of corporate social responsibility.Starting from the investigated socio-professional categories we believe that it is possible a future community-wide expansion of the influence, especially drawing on the educational roles performed by the specialists and the models they provide to the community members, in general.

Key Words: social representations, social ecological representation, opinions, attitudes, pro-environmental attitudes, ecological behaviour, the new ecological paradigm, social responsibility of enterprises, sustainable development, sustainability