Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

În partea de jos este prezentat rezumatul articolului selectat. Pentru revenire la cuprinsul ediţiei din care face parte acest articol, se accesează linkul din titlu. Pentru vizualizarea tuturor articolelor din arhivă la care este autor/coautor unul din autorii de mai jos, se accesează linkul din numele autorului.

 
       
         
    STUDIA PHILOLOGIA - Ediţia nr.3 din 2003  
         
  Articol:   FENOMENUL MEDIA: COMUNICAREA DE MASĂ, MEDIA ŞI DISCURSUL ÎN MEDIA.

Autori:  EVELINA GRAUR.
 
       
         
  Rezumat:  Commonly subsumed under the label mass communication are institutions and products destined to help us make sense of what goes on in the world. The press, cinema, radio, television as well as the new information and communication technologies are the “carriers of specific social, political and moral messages generated in a temporal sequence in response to the developments in society” (Davis 1993: 35). The media gather, organise and filter daily events not only because “the real environment is altogether too big, too complex and too fleeting for direct acquaintance”, but also because we are far from being properly “equipped to deal with so much subtlety, so much variety, so many permutations and combinations” (Lippman Public Opinion p. 11, quoted in Neuman et al. 1991: 1). Besides representing the world to us in a variety of ways, they also provide images of ourselves, they open up new kinds of communicative relationships between institutions and audiences. In other words, the media have colonized our whole existence and reality itself has been turned into a discursive phenomenon. Without suggesting that the mass media are the only or even primary influence in the establishment of public understanding, we should not fail to admit the existence of a real potency in the mass media, especially in vast areas such as science or thought, for instance, of which, by definition or circumstance, the lay public may know very little.  
         
     
         
         
      Revenire la pagina precedentă