AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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STUDIA OECONOMICA - Ediţia nr.1 din 2015 | |||||||
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INTERNATIONAL MARKET, ENTREPRENEURIAL AND LEARNING ORIENTATIONS AS DRIVERS OF FIRM PERFORMANCE. Autori: . |
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Rezumat: For contemporary firms, strategic orientations are indispensable resources of successful internationalisation, perceived as a high potential performance ensuring strategy. The foremost strategic choices studied within the resource-based perspective are the entrepreneurial, market and learning orientations. Therefore, the study aims to assess performance allegations of the above strategic orientation trinity integrated within the international business framework. Potential individual and multiple effects included in the universal configuration research model were explored on a survey based quantitative data collected from a sample of Romanian SMEs. Investigation findings revealed the positive individual influence of foreign market and international learning orientations. Further results highlighted a greater positive explanatory power of the synergistic strategic orientation triad on the international success. Keywords: international entrepreneurial orientation, foreign market orientation, learning orientation, international performance, configuration model, SMEs.
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