Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

În partea de jos este prezentat rezumatul articolului selectat. Pentru revenire la cuprinsul ediţiei din care face parte acest articol, se accesează linkul din titlu. Pentru vizualizarea tuturor articolelor din arhivă la care este autor/coautor unul din autorii de mai jos, se accesează linkul din numele autorului.

 
       
         
    STUDIA OECONOMICA - Ediţia nr.1 din 2004  
         
  Articol:   NOILE INSTRUMENTE DE MARKETING: CLIENTUL DEPARTAMENTULUI DE SERVICE - PARTE DIN RELAŢIA DE COMERCIALIZARE / TODAY’S NEW MARKETING TOOLS: CLIENT SERVICE DEPARTMENT - PART OF RELATIONSHIP MARKETING.

Autori:  MARIUS D. POP, MIRELA FETINCA. 		 
       
         
  Rezumat:  Nowadays, we are facing a new marketing tendency toward reformulating new marketing approaches. The strong market fragmentation and specialization leads to the rising of relational marketing. In this circumstances we can see very clear that customer service activity becomes the offspring of this new tendencies, and also comes to support its integration and development into the markets. This study is revealing all these ideas, and in the same time tries to put the issue of developing customer care activity at a handy position for everyone who wants to know about it or to successfully use it. We present below a few points of view about customer service department organization and content, along with the main criteria that has to be completed by a firm to realize an efficient relation with its customers. It is emphasized, as well, the importance of internal client motivation and preparation to provide external client’s satisfaction. We based our study on data coming from direct experiences in customer service activity of a company from the field of telecommunication services  
         
     
         
         
      Revenire la pagina precedentă