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    STUDIA NEGOTIA - Ediţia nr.4 din 2012  
         
  Articol:   ENTREPRENEURIAL AND DEVELOPMENTAL DYNAMIC OF WINE TOURISM: A CASE STUDY.

Autori:  . 		 
       
         
  Rezumat:  Wine-tourism is an important resource of income when it comes to organized wine producing countries. Wine-tourism in Greece emerged and developed only during the last twenty years and it’s far from being a well-organized industry. The foundation of the “Wine producers’ Association of the Macedonian Vineyard” in November 1993 has played a decisive role in the introduction of Winetourism in Greece. They made important decisions and created an innovatory for Greek standards collective project that would reform and pre-empt any progress in wine-related activities. They established common goals and effectively addressed the challenges of the international market. They created and they suggest specific routes that go through the most picturesque points of a winery zone. Nowadays, 37 members of the Association suggest 41 wineries open to visitors in 8 routes.

Keywords: Wine tourism, local development, networking, Naousa-Greece 		 
         
     
         
         
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