AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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STUDIA NEGOTIA - Ediţia nr.4 din 2009 | |||||||
Articol: |
ELEMENTE ALE PRACTICILOR DE PLANIFICARE STRATEGICĂ ÎN IMM-URILE DIN TRANSILVANIA / ELEMENTS OF STRATEGIC PLANNING PRACTICES IN TRANSYLVANIAN SMEs. Autori: OANA ADRIANA GICĂ, IOAN POP, MARIUS BOTA. |
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Rezumat: The purpose of our study was first to investigate to what extent Transylvanian SMEs conduct planning activities and if these activities take the form of written strategic plans. We have analyzed these aspects according to firm size and main filed of activity. Then we investigated if SMEs have formulated a mission statement and we tried to determine if this is influenced by factors such as company size or field of activity.An element of strategic planning is the formulation of goals so we wanted to know what areas the firms participating in our study set objectives for and if there is any connection between these areas and company size or filed of activity. We were also interested to know which the overall objective of the company is for the next two years. Key words: strategy, strategic planning, mission, objectives |
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