Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

În partea de jos este prezentat rezumatul articolului selectat. Pentru revenire la cuprinsul ediţiei din care face parte acest articol, se accesează linkul din titlu. Pentru vizualizarea tuturor articolelor din arhivă la care este autor/coautor unul din autorii de mai jos, se accesează linkul din numele autorului.

 
       
         
    STUDIA NEGOTIA - Ediţia nr.3 din 2019  
         
  Articol:   THE END PRODUCT OF THE IMAGINE DRAGONS’ AND LADY GAGA’S MUSIC, OR THE NATURE OF MARKETING MIX IN THE MUSIC INDUSTRY.

Autori:  ERIKA KULCSÁR, CLAUDIA-IZABELA CRENGANEȘ.
 
       
         
  Rezumat:  
DOI: 10.24193/subbnegotia.2019.3.03

Published Online: 2019-09-30
Published Print: 2019-09-30
pp. 45-60

VIEW PDF

FULL PDF

It is a fact that consumer behaviour changes according to the decisive events that occur in people’s lives. More precisely, they buy different products or services when events such as marriage, childbirth or the loss of a family member occur. Music, on the other hand, is a service product which use does not change depending on what events occur in people’s lives. In fact, there are songs that are required at weddings, christenings and funerals. This article examines first of all (a) what defines the songs of Imagine Dragons and Lady Gaga, more specifically (1) the source of their emotions in their songs, (2) what these songs provide beyond emotions and how these things materialize, (3) what they convey to society, as well as (b) how marketing mix elements are represented in the music industry.

Keywords: music, marketing-mix, Imagine Dragons, Lady Gaga, end product, personalization

JEL classification: M31
 
         
     
         
         
      Revenire la pagina precedentă