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Autori: ROZALIA VERONICA RUS.
The recent advances in Information and Communication Technologies have led to important changes in the production and distribution of tourism services. Using the Internet the accommodation establishments from rural areas can promote their services more easily to a wider audience but, on the other hand, they have to compete to the accommodation units worldwide. Considering the growing importance of ICT in tourism this paper attempts to identify the ICT infrastructure used in rural touristic boarding houses in Cluj County, Romania. Further, it is also aimed to highlight the influence of ICT on innovation in rural tourism. The paper ends with a discussion of the findings and some suggestions to get these businesses involved in information age.
Key words: rural tourism, accommodation, ICT infrastructure, innovation, guest house.
