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    STUDIA NEGOTIA - Ediţia nr.2 din 2010  
         
  Articol:   ANALIZA PIEŢEI DE CARTE DIN ROMÂNIA / THE ANALYSIS OF THE BOOK MARKET IN ROMANIA.

Autori:  DELIA POPESCU. 		 
       
         
  Rezumat:  This paper is representing the results of a project research that we carried out in February 2009 entitled „The study of the tendencies regarding the book market evolution in Romania”. The analysis of the book market in Romania is based on the studying of the main book market indicators, and these are: „the titles of the books and the printed brochures”, „the copies of the school books” and „the number of university courses”, „the number of libraries” and „the number of registered readers”. The book offer in Romania faces an ascending evolution from one year to another with the readers’ diversification of the preferences and tastes. The representative company in the field says that the book market has increased constantly in the last five years, in the same time with the increasing turnovers. Unfortunately, there aren’t studies or statistics in this domain, as there aren`t any data to explain the cultural consumption habits of Romanians, the only information which we can refer to is represented by the ones communicated by the officials of the companies and organizations which act in this sector.

Keywords: books market, titles, copies, turnover, registered readers, lent volumes
  
         
     
         
         
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