Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

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The present paper aims to present and discuss the development of Romania’s and Transylvania’s tourism activity beginning with 1990. The paper mainly focuses on determining the number of foreign visitors who are interested in Transylvania as a tourist destination. This analysis is part of a larger project, that of branding this region. The intent is to use the established number of Transylvania’s foreign visitors for determining the size of a sample that shall be investigated in a future research concerning the manner how foreign visitors perceive the region as an international destination. A short analysis of the region’s tourism capacity is also going to be presented.

Key words: tourism, tourist destination, foreign tourists, Transylvania, Romania