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Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI
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Rezumat: Under various aspects - geographical position, traditions, culture, religion Romania has always been part of the European arena, but once we joined European Union, the Romanian market has “officially” become a component of the unique European market.
The business market, on national and international level, represents a very complex frame that can be capitalized. The condition is for the economic agents to correctly infer the characteristics of this environment, the risks and its development perspective. Is true that production represents the ground of the whole commercial relation system, but the growth of national production competitiveness means at first, quality, as well as the development of marketing capacity.
Nowadays production methods, the characteristics of commercial politics on national level, the tendencies on business market on a global level are only a few of the meanings imposed by the development of international relations.
Moreover, national companies are in direct competition with those of the EU member states and the growth of their competitiveness is a major vector of the effective integration process.
The environment based on competition suffers continuously structural changes and the economic agents must be aware of the competition discipline that suppose pursuing the balance between the orientation toward customer and toward competition, by promoting a modern management and marketing, while the maximization profit actions do not generate practices against competition.
It is imperative to comply with common “aquis” in the competition area and with the national settlements in domain as well, which implies additional expenses for companies, that will be definitely included in the final price of Romanian products, and which will point more obviously, the competition pressure exerted by common products.
This paper analyzes the complexity of the correlation between competition and international commercial relationship, in the context of the exigency that the external market implies.
Key words: competitiveness, appropriateness, quality, strategy, success.
JEL classification: F2.
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