Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

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Romania is known for its tourist resources. Why, then, Romanian tourism did not become yet the engine of the national economy? This is the starting question of this research. We started with the idea that we have to look for the routs of all problems at the microeconomic level not at the macro one. We have studied a sample of companies involved in tourism field and we applied a questioner to their management board. The most important thing to highlight was if the management decisions are strategically orientated or not. The conclusions reveal a sum of problems that Romanian tourism companies are facing. The most important problem is a lack of strategic approach in management process. Further, we made a short sketch of the scenario that might be followed and we revealed the advantages and disadvantages of the possible alternatives for the Romanian tourism companies.

Key words: tourist companies, strategic management orientation, strategic problems.