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Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI
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Rezumat: The Internet has become a place where millions of people around the globe access a vast amount of information. In the last years, a new technological revolution took place through the development of the mobile technology - including mobile phones, personal digital assistants (PDAs), and handheld computers. This modern revolution provides an innovative medium of communication and internet access. Consumers and organizations have benefited and are supposed to benefit even more inthe future, from the features of m-commerce technologies through these mobile applications, such as mobile websites, advertising, portal access points, information and news services, entertainment and games, education and training etc. Beside these different devices through which we have internet access, each of those users has hisown preferences and needs. The purpose of this article is to develop a deeper understanding of adaptability and personalization of the information that a personaccess over the internet. The companies, in their competition for consumers’ dollars aremore and more aware that it is no longer sufficient to just place the products or services offers onto the Internet and expect the sales to rise. The e-commerce website designingis undergoing a significant revolution. It has become an important strategy to design websites that are able to generate contents that are matched to the customer’stechnology, needs or preference. |
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