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Critical Aspects Concerning the Rural Tourism Development in Târnava Basin. When it comes to sustainable development, the rural tourism becomes an important factor in conserving the rural identity, keeping and valuing specific traditions and habits, pointing out a different way of life and advertising an original culture for all tourism lovers. The study shows two potential tourism axes along the two Tarnave (Tarnava Mica and Tarnava Mare) that lack any major pollution sources (except Copsa Mica and Tarnaveni) that take over and guide tourists either to the eastern end, towards Sovata-Praid or Odorheiu Secuiesc- Cristuru Secuiesc tourism zones (with the opportunity for rural tourism development), or the western end, for cultural tourism in Sangeorgiu de Padure-Tarnaveni and Sighisoara-Blaj zones; to this, one may add the support brought by the regional union that deals with guiding tourists along the major traveling axis having a transversal position (E 60). We consider that the eastern end of Tarnava Mica axis, the Sovata-Praid zone, hasn’t reached by far its full polarizing range because of an obvious discrepancy between the tourism potential and its capitalization and between demand and supply. Also, as a way to rise the tourism demand (and the amount of receipts) we suggest using the narrow rail road between Sovata and Targu Mures again, the latter being an important tourists source.

Keywords: rural tourism, development, SWOT analysis, sustainable tourism, tourism potential, Tarnava basin.