Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

În partea de jos este prezentat rezumatul articolului selectat. Pentru revenire la cuprinsul ediţiei din care face parte acest articol, se accesează linkul din titlu. Pentru vizualizarea tuturor articolelor din arhivă la care este autor/coautor unul din autorii de mai jos, se accesează linkul din numele autorului.

 
       
         
    STUDIA EPHEMERIDES - Ediţia nr.2 din 2018  
         
  Articol:   I HAVE, I POST, THEREFORE I AM! HEDONIC CONSUMPTION AS A TOOL FOR SELF-PROMOTING BEHAVIOR ON SOCIAL NETWORKING PLATFORMS.

Autori:  MEDA MUCUNDORFEANU, CORA LUPAŞ.
 
       
         
  Rezumat:  Research shows that people often associate themselves with material objects or places and use them to gain a certain validating status from others. (Millan and Mittal, 2017:2, Thompson and Hirschman 1995:151, Schau and Gilly, 2003:1-5). Individuals often find themselves engaged in social comparison and self-presentation behaviors in order to fit in and gain recognition. The present paper takes a closer look at the ways the rise of social media is affecting these behaviors. The main aim of our research is to find out whether there is a link between hedonic acquisitions and self-promoting on SNS. Our hypothesis, that individuals who practice self-promotion on social networking platforms are more likely to make hedonic acquisitions than those who use social media for other gratifications, has been confirmed to a certain extent.

Keywords: Social Networking Sites, self-promotion, self-representation, hedonic acquisitions, social comparison.
 
         
     
         
         
      Revenire la pagina precedentă